One of the best ways to generate home loan leads is through working with home sellers who are going it only as For Sale Simply by Owner or FSBO.
The important thing to FSBO marketing is creating partnerships with home sellers. Since almost every buyer needs a Freedom Mortgage Corporation, you provide a necessary service that will permit a seller's home to be sold. True estate agents traditionally send buyers to loan representatives through the home-selling process, but with FSBOs, there is no agent. That means the vendor assumes the role of referring purchasers to loan officers and that's where you come in.
Most sellers are certainly not very familiar with the process of selling real estate and won't know that they should require interested buyers to be pre-qualified prior to taking an offer. Helping vendors recognize that you can save them oodles of time by pre-qualifying their otential buyers is an al pie de la letra gold mine. You could also prepare a hazard on a variety of loan types and repayments for a mortgage on that seller's home. FSBOs want to offer their home and, therefore, they are going to give your business card to everyone that comes through. This means fresh mortgage leads for you, whether for this property or another one.
The most effective way to obtain relationships with for-sale-by-owner sellers is to offer more than pre-qualification services. FSBOs need marketing help like a free ad on a for-sale-by-owner website and promotion to buyer lists. They also need sample contracts and disclosures, industry contacts like title companies and identifiers, yard signs, and even home flyers. These items can be bundled with each other into a "for-sale-by-owner package, " that can be agreed to retailers in exchange for the possibility to pre-qualify all customers showing interest in the home.
Most FSBO vendors will be very thinking about the services you may offer them and will enjoyably refer buyers to you. Additionally, the sellers themselves will most likely desire a loan to get their next home, and, having founded a specialist relationship of trust with them, putting yourself in a great position to provide that loan. That's another mortgage business lead.
